WHY IS FAIR TRADE AWESOME? Fair Trade is a business model to improve livelihoods and protect people, communities and the planet. Fair Trade: Provides a fair wage
Encourages sustainability and capacity building (long-term trading contracts, prepayment and credit terms, technical assistance)
Empowers workers by establishing democratically run collectives
Protects human rights (social justice, economic security, environmental responsibility)
Nurtures communities, a portion of profits are put back into the community for health, education, sanitation etc.
Includes standards for quality
Demands transparency
Is an impetus for change, puts ethics on the agenda Provides a civic/consumer platform for campaigning
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